{"title":"50% Discount","description":"\u003cp\u003e\u003cb\u003e\u003cspan style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-IN; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e50% Discount Collection – Smart Savings on Women’s Bras, Panties \u0026amp; Loungewear\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWelcome to the Value Deals zone at Leading Lady, where smart women’s innerwear meets smart savings. Our “50% Discount” collection brings together the best of our bras, panties, lounge, and nightwear, all offered at up to half price. This isn’t just a clearance shelf; it’s a curated space of quality, comfort, and real value for everyday wear.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIn this collection, you’ll find \u003ca href=\"https:\/\/www.leadinglady.in\/blogs\/news\/what-type-of-bra-should-you-wear-every-day\" title=\"everyday essentials\"\u003e\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003eeveryday essentials\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e and wardrobe favourites, from \u003ca href=\"https:\/\/www.leadinglady.in\/collections\/lightly-padded-bra\" title=\"lightly padded T-shirt bras\"\u003e\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003elightly padded T-shirt bras\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e and non-wired wireless styles to \u003ca href=\"https:\/\/www.leadinglady.in\/collections\/panty-cotton\" title=\"cotton-rich briefs\"\u003e\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003ecotton-rich briefs\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e, \u003cb\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/hipsters\" title=\"hipsters online\"\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003ehipsters\u003c\/span\u003e\u003c\/a\u003e\u003c\/b\u003e, \u003cb\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/boyshorts\" title=\"women's boyshorts\"\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003eboyshorts\u003c\/span\u003e\u003c\/a\u003e\u003c\/b\u003e, and \u003ca href=\"https:\/\/www.leadinglady.in\/collections\/lounge-shorts\" title=\"lounge shorts\"\u003e\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003elounge shorts\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e, all discounted so you can grab more for less. Whether you’re refreshing your lingerie drawer, stocking up on basics, or looking for value bundles, this collection answers that need.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhy this collection matters: Everyday wear should feel like an investment in comfort, not a compromise. With the 50 % discount tag, you’re not just buying more cheaply, you’re buying smarter. Because even when you pay less, \u003ca href=\"https:\/\/www.leadinglady.in\/\" title=\"best nightwear brand online India\"\u003e\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003eLeading Lady\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e standards remain the same: skin-friendly fabrics, considered fits, inclusive sizes, and finishing touches designed for real-life comfort.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThink of it this way: You can try a new print you’ve had your eye on, restock your trusted solid colours, or pick up matching sets without stretching your budget. With every piece available at steep savings, the drawer upgrade becomes an easier, more accessible decision.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eStyle-wise, this collection stays true to what we do best: versatile styles for the Indian woman. Breathable cotton blends that suit the climate, stretch fabrics that adapt to your shape, smooth finishes that sit invisibly beneath your outfit — whether it’s a kurti, tee, western top, or lounge set. Browse through prints, solids, value-packs, and coordination sets all in one place. The “\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/50-discount\" title=\"50% Discount of bras\"\u003e50% Discount\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/50-discount\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/b\u003e” label simply means you get the cost-per-piece to reflect real value.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSizes and inclusivity matter here, too. Whether you wear petite or plus, whether you prefer \u003cb\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/blogs\/news\/wired-vs-wireless-bras-which-one-is-right-for-you\" title=\"non-padded wireless bras\"\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003enon-padded wireless\u003c\/span\u003e\u003c\/a\u003e\u003c\/b\u003e comfort or a \u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/lightly-padded-bra\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/lightly-padded-bra\" title=\"lightly padded bra\"\u003elightly padded bra\u003c\/a\u003e\u003c\/span\u003e\u003c\/b\u003e for shape, there’s something designed for you. Our discounted collection still supports a wide size range, so you don’t have to compromise fit for the sake of a deal.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhat you’ll spot:\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/all-bras\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/all-bras\" title=\"Bras for ladies\"\u003eBras\u003c\/a\u003e\u003c\/span\u003e:\u003c\/b\u003e From everyday T-shirt bras to lightly padded styles with clean lines, all at reduced prices.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/all-panties\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/all-panties\" title=\"Panties for women\"\u003ePanties\u003c\/a\u003e\u003c\/span\u003e:\u003c\/b\u003e Hipsters, bikinis, \u003ca href=\"https:\/\/www.leadinglady.in\/collections\/thong-g-strings\" title=\"g string thong\"\u003e\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003ethongs\u003c\/span\u003e\u003c\/b\u003e\u003c\/a\u003e, boy-shorts, solid colours, and playful prints priced to move.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/combos\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/combos\" title=\"Value sets and packs of bras\"\u003eValue sets and packs\u003c\/a\u003e\u003c\/span\u003e:\u003c\/b\u003e Bundles that give three-packs, combos, or multiple-piece offers for even better value.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003e\u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/nightwear\" title=\"Lounge wear \u0026amp; nightwear\"\u003eLounge \u0026amp; nightwear\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/nightwear\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/b\u003e: Comfortable shorts, bermudas, soft tops, ideal for relaxed evenings or lounging at home.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSmart offers: Limited-time deals, deep discounts, better value per piece, so you can refresh more and worry less.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHow to use this collection:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIf you’re updating your essentials,\u003c\/b\u003e pick solids and trusted styles at half price now.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIf you’re exploring prints or new fits:\u003c\/b\u003e use the savings to try something you hadn’t before.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eIf you’re shopping for gifts or stocking up,\u003c\/b\u003e value packs in this collection make sensible picks without the premium cost.\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\n\u003cb\u003eWatch seasonal transitions or \u003cspan style=\"color: windowtext; text-decoration: none; text-underline: none;\"\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/bras-combos\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.leadinglady.in\/collections\/bras-combos\" title=\"end-of-season deals\"\u003eend-of-season deals\u003c\/a\u003e\u003c\/span\u003e:\u003c\/b\u003e keep an eye out for fresh styles landing at a discount price.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003eAbove all: treat this collection as your wardrobe upgrade zone. You don’t have to wait for “special occasions” to buy better innerwear. With the “50% Discount” collection, everyday wear becomes an opportunity: an opportunity to get quality for less, feel comfortable every day, look and feel confident inside out.\u003c\/p\u003e\n\u003cp\u003eSo, dive in. Explore the wide range of bras, panties, loungewear, and value packs at up to 50% off. Pick your fits, explore colours, enjoy the savings, and let Leading Lady help you build a lingerie wardrobe that makes sense for both your body and your budget. Because in the end, comfort, fit, and confidence shouldn’t cost extra, they should feel like the best deal you’ve made all day.\u003c\/p\u003e","products":[{"product_id":"copy-of-womens-solid-pure-cotton-camisole-sara-1","title":"Women's Solid Pure Cotton Non-Paddded Camisole","description":"\u003cp\u003eA perfect layering piece, look no further and make these camisoles your wardrobe staple. Made of ultra-soft fabric in a classic silhouette, These camisoles come with regular straps. So make sure you get your hands on these 100% soft cotton camisoles today, for a no see-through look!\u003c\/p\u003e","brand":"Leading Lady","offers":[{"title":"Black \/ S","offer_id":42229781135546,"sku":"CAMY-BLACK-S","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ M","offer_id":42229782315194,"sku":"CAMY-BLACK-M","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ L","offer_id":42229782642874,"sku":"CAMY-BLACK-L","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XL","offer_id":42230010577082,"sku":"CAMY-BLACK-XL","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XXL","offer_id":44958270947514,"sku":null,"price":249.0,"currency_code":"INR","in_stock":false},{"title":"Grey \/ S","offer_id":42229781168314,"sku":"CAMY-MGREY-S","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Grey \/ M","offer_id":42229782347962,"sku":"CAMY-MGREY-M","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Grey \/ L","offer_id":42229782675642,"sku":"CAMY-MGREY-L","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Grey \/ XL","offer_id":42230010609850,"sku":"CAMY-MGREY-XL","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Grey \/ XXL","offer_id":44958270980282,"sku":null,"price":249.0,"currency_code":"INR","in_stock":false},{"title":"Skin \/ S","offer_id":42229781233850,"sku":"CAMY-SKIN-S","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Skin \/ M","offer_id":42229782380730,"sku":"CAMY-SKIN-M","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Skin \/ L","offer_id":42229782708410,"sku":"CAMY-SKIN-L","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Skin \/ XL","offer_id":42230010642618,"sku":"CAMY-SKIN-XL","price":249.0,"currency_code":"INR","in_stock":false},{"title":"Skin \/ XXL","offer_id":44958271013050,"sku":null,"price":249.0,"currency_code":"INR","in_stock":false},{"title":"White \/ S","offer_id":42229781266618,"sku":"CAMY-WHITE-S","price":249.0,"currency_code":"INR","in_stock":false},{"title":"White \/ M","offer_id":42229782413498,"sku":"CAMY-WHITE-M","price":249.0,"currency_code":"INR","in_stock":false},{"title":"White \/ L","offer_id":42229782741178,"sku":"CAMY-WHITE-L","price":249.0,"currency_code":"INR","in_stock":false},{"title":"White \/ XL","offer_id":42230010675386,"sku":"CAMY-WHITE-XL","price":249.0,"currency_code":"INR","in_stock":false},{"title":"White \/ XXL","offer_id":44958271045818,"sku":null,"price":249.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1615\/7882\/files\/1_057ff602-3186-4ed0-bb77-3bca5349b986.jpg?v=1761288808"},{"product_id":"women-s-solid-mid-rise-boyshort-brief-joy","title":"Women's Solid Mid Rise Boy Short Brief","description":"\u003cp\u003eLeading Lady Women's BoyShort Briefs Printed comes with 95% Cotton \u0026amp; 5% Spandex and breathable fabric allows air to pass through it easily, so that clothing made from it does not become too warm or uncomfortable. Durable Outer Elastic waistband and Double-Layered Gusset. Mid waist rise with full rear coverage.\u003c\/p\u003e","brand":"Leading Lady","offers":[{"title":"Black \/ L","offer_id":42912039469242,"sku":"JOY-BLK-1-L","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ M","offer_id":42912039436474,"sku":"JOY-BLK-1-M","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ S","offer_id":42912039403706,"sku":"JOY-BLK-1-S","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XL","offer_id":42912039502010,"sku":"JOY-BLK-1-XL","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XXL","offer_id":42912039534778,"sku":"JOY-BLK-1-XXL","price":229.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1615\/7882\/files\/Women-s-Solid-Black-Mid-Rise-BoyShort-Brief-JOY-BLK-1-Leading-Lady-4554.jpg?v=1704868416"},{"product_id":"women-s-solid-peach-mid-rise-boyshort-brief-joy-pch-1","title":"Women's Solid Mid Rise Boy Short Brief","description":"\u003cp\u003eLeading Lady Women's BoyShort Briefs Printed comes with 95% Cotton \u0026amp; 5% Spandex and breathable fabric allows air to pass through it easily, so that clothing made from it does not become too warm or uncomfortable. Durable Outer Elastic waistband and Double-Layered Gusset. Mid waist rise with full rear coverage.\u003c\/p\u003e","brand":"Leading Lady","offers":[{"title":"Red \/ L","offer_id":42912092881082,"sku":"JOY-RD-1-L","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ M","offer_id":42912092848314,"sku":"JOY-RD-1-M","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ S","offer_id":42912092815546,"sku":"JOY-RD-1-S","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ XL","offer_id":42912092913850,"sku":"JOY-RD-1-XL","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Red \/ XXL","offer_id":42912092946618,"sku":"JOY-RD-1-XXL","price":229.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1615\/7882\/files\/Women-s-Solid-Red-Mid-Rise-BoyShort-Brief-JOY-RD-1-Leading-Lady-9720.jpg?v=1704868623"},{"product_id":"copy-of-women-s-solid-white-mid-rise-boyshort-brief-joy-wh-1","title":"Women’s Solid Mid-Rise Bikini Brief","description":"\u003cp\u003eLeading Lady Solid Bikini Brief offers the perfect blend of medium coverage and 100% cotton comfort. Crafted from soft, breathable fabric with a seamless fit for everyday wear. Stylish, lightweight, and ideal under skirts, dresses, or jeans.\u003c\/p\u003e","brand":"Leading Lady","offers":[{"title":"Black \/ S","offer_id":42912185876666,"sku":"MARY-BK-1-S","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ M","offer_id":42912185909434,"sku":"MARY-BK-1-M","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ L","offer_id":42912185942202,"sku":"MARY-BK-1-L","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XL","offer_id":42912185974970,"sku":"MARY-BK-1-XL","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Black \/ XXL","offer_id":42912186007738,"sku":"MARY-BK-1-XXL","price":229.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1615\/7882\/files\/Women-s-Solid-Black-Mid-Rise-Bikini-Brief-MARY-BK-1-Leading-Lady-7792.jpg?v=1704868370"},{"product_id":"women-s-solid-yellow-low-rise-thong-brief-sunny-yl-1","title":"Women’s Solid Yellow Low-Rise Thong Brief","description":"\u003cp\u003eThe Solid Thong Brief is the perfect combination of Medium coverage and 95% Cotton \u0026amp; 5% Elastane Comfort. High-quality materials and perfect tailoring craftsmanship - Just to give each lady the best wearing experience.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Leading Lady","offers":[{"title":"Yellow \/ S","offer_id":42912405946554,"sku":"SUNNY-YL-1-S","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Yellow \/ M","offer_id":42912405979322,"sku":"SUNNY-YL-1-M","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Yellow \/ L","offer_id":42912406012090,"sku":"SUNNY-YL-1-L","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Yellow \/ XL","offer_id":42912406044858,"sku":"SUNNY-YL-1-XL","price":229.0,"currency_code":"INR","in_stock":false},{"title":"Yellow \/ XXL","offer_id":42912406077626,"sku":"SUNNY-YL-1-XXL","price":229.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1615\/7882\/files\/Women-s-Solid-Yellow-Low-Rise-Thong-Brief-SUNNY-YL-1-Leading-Lady-7129.jpg?v=1704868685"},{"product_id":"womens-printed-cotton-pink-lounge-pants-ldlw-2321-1-copy","title":"Women's Printed Mid Rise Lounge Pants","description":"\u003cp style=\"margin: 0in 0in 12.0pt 0in;\"\u003eThe \u003cstrong data-start=\"197\" data-end=\"221\"\u003ePrinted Lounge Pants\u003c\/strong\u003e are the perfect combination of comfort and style. Made from a premium blend of \u003cstrong data-start=\"301\" data-end=\"329\"\u003e95% Cotton \u0026amp; 5% Elastane\u003c\/strong\u003e with an inner elastic waistband, these pants provide a soft, stretchy, and breathable fit. 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